April 15, 2007
By Ken Krayeske • 12:30 AM EST
"This is a call to action for Connecticut Citizens," the flyer breathlessly read. "Our goal will be to 'Enact immediate cuts in carbon emissions, and pledge an 80% reduction by 2050.'"
Saturday afternoon, about 200 hardy souls dedicated to that goal of planetary preservation gathered at the northeast corner of Bushnell Park for a Step It Up rally, one of almost a dozen across Connecticut and one of 1,400 across the country.
Considering that there were Step It Up events in Enfield, New Hartford, and Portland, the turnout for Hartford was good. Participants could learn about biodiesel, clean energy, or buy compact flourescent lightbulbs for $1 apiece.
As I watched the woman sell the lightbulbs seemingly by the case, I pondered the theory of diffusion of innovation, which posits that social movements occur in five phases: innovators (2.5%), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%).
And I wondered, with regards to clean energy and global warming, where are we on the chart?