Jan. 30, 2008
By Ken Krayeske • 9:45 PM EST
Found on the ground, in the mail box: real "Hange."
W hat marks professional graphic design? A photo and text interplaying to convey trust and confidence in a particular candidate's ability to lead.
The designer did just about everything right here - Barack's million-dollar eyes face the text, a solid facial expression projecting "Constitutional Law Professor," and simultaneously says "Trust me with my finger on the nuclear button."
The photo screens out nicely for textual legibility. A subtle drop shadow highlights the red pull out box to the left.
Yet the combination of word and image here makes me a little uncomfortable, not like Dukakis-in-a-tank anxiety, but a kind of unacceptable incompetence, a misunderestimation, as it were, of mettle that residents of 1600 PA Ave. can't reveal.
With change being the central focus of the Obama campaign, couldn't they at least get the whole word on the page?
It's new, because on the front, a January 3, 2008 quote from Barack appears on the front, so I imagine they had thousands of images to choose from for this particular four-color piece.
It seems to be a national distribution because of the way the Connecticut for Obama online addreses are printed in. And of course, it features a union bug.
But would Hillary's campaign send out a direct mail piece with "C" missing from "Change"? I doubt it. I've gotten Hillary mailers. I thrown them out, but I've never seen anything so poor.
And no, I'm not making too big a deal out of this, considering the work that goes into stage managing the executive office. It would be like if the famous photo op said "Ission Accomplished."